Agriculture Branding, Packaging & Website Design Portfolio
Kinship Creative + GoodFarms
GoodFarms came to us with a powerful challenge: how do you elevate a premium berry line within an already established agriculture brand, while educating consumers, reducing packaging waste, and standing out on major retail shelves?
With distribution in high-visibility retailers like Costco, Sprouts, and Walmart—and partnerships supplying large-scale brands like In-N-Out, this wasn’t just about design. It was about clarity, innovation, and trust at scale.
Project Goals
GoodFarms needed to launch a distinct sub-brand for their luxury berry line that could live under their parent brand while still feeling elevated, modern, and instantly recognizable on crowded shelves.
Beyond visual identity, the goals included:
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Communicating innovative packaging technology that keeps berries fresher, longer
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Highlighting reduced plastic usage and sustainability efforts
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Creating an educational bridge between product and consumer through QR technology
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Designing packaging that performs in big-box retail environments
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Supporting brand credibility for both direct consumers and large distribution partners
Creative Solution
We approached this as more than a label, it became a full brand ecosystem.
Kinship Creative developed a refined sub-brand identity that visually separated the luxury berry line while still aligning with GoodFarms’ parent brand. The packaging design was intentionally clean, elevated, and strategic, built to catch attention while clearly communicating product benefits in seconds.
To support education and transparency, we integrated a QR code system directly into the packaging. This led users to a custom landing page we designed, breaking down the product’s innovation, sustainability efforts, and freshness benefits in a simple, digestible way.
Behind the scenes, we implemented QR tracking and demographic insights, giving GoodFarms valuable data on customer engagement and behavior. We also directed drone and video content to visually tell the story of the product, from field to shelf, creating a strong foundation for both marketing and education.
BRANDING & PACKAGING DESIGN
Custom sub-brand identity and luxury packaging design for GoodFarms’ premium berry line, crafted for high visibility in retail environments like Costco, Sprouts, and Walmart while clearly communicating sustainability and freshness innovation.
LANDING PAGE DESIGN &
QR EXPERIENCE
Strategic landing page design connected to on-package QR codes, built to educate consumers on extended shelf life, reduced plastic packaging, and product quality-bridging physical product with digital storytelling.
AGRICULTURE MARKETING & CONSULTING
High-level consulting for product positioning, messaging, and retail clarity, ensuring the brand speaks effectively to both everyday consumers and large-scale buyers in the agriculture and food distribution space.
CREATIVE DIRECTION
(DRONE + VIDEO)
Full creative direction for agricultural video and drone footage, capturing the story behind the product and supporting marketing, education, and brand trust across platforms.
DATA & PERFORMANCE TRACKING
QR code tracking and analytics setup to monitor scans, user behavior, and demographic insights, turning packaging into a measurable marketing tool.
The Result
A cohesive, elevated product experience that doesn’t just look good on the shelf—it works harder behind the scenes.
GoodFarms now has a scalable sub-brand that:
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Differentiates their premium berry line
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Educates consumers instantly and effectively
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Supports sustainability messaging with clarity
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Connects packaging to digital experience and data
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Strengthens their presence in competitive retail spaces
*Please note - this website was designed for our client but is not on our optional monthly maintenance plan. We do not regularly monitor the site for errors or updates. In addition, the client has full access and may have made some changes. Please feel free to view the live site, but know that our final product is displayed above in screenshots.
Mid-Level Food Branding Kit
Ventura Meat Co.'s custom branding delivers a fresh, clean butcher meat branding look for midtown Ventura, blending natural elements like olive wood trays, antique brass gold hardware, butcher paper textures, and subtle meat marbling patterns with farm-fresh vibes, without overwhelming farm life clichés. Kinship Creative crafted this Ventura County food branding identity to perfectly complement their local proteins, beef jerky, bone broth, and pantry goods, ensuring earthy sophistication that elevates butcher shop aesthetics for Santa Barbara, Thousand Oaks, Oxnard, and Ventura food businesses seeking authentic, SEO-optimized meat branding design.
