DESEO SKIN | SCOPE OF WORK
FULL BRANDING KIT
Deseo Skin was designed as a Hollywood glam–inspired wellness and esthetician studio rooted in the heart of Midtown Ventura. The vision centered on creating a spa-like brand experience that feels elevated, feminine, and confident, while still grounded in warmth and approachability. A custom visual identity was developed featuring a peacock motif to symbolize beauty, renewal, and luxury, paired with refined typography and a soft, sophisticated color palette. The scope included a full suite of logo variations, supporting graphic elements, and a cohesive brand system built to work seamlessly across digital and print platforms. A comprehensive brand guideline was also created to ensure consistent application across web, social media, and in-studio touchpoints, helping bring a polished and recognizable presence to every client interaction.
"Kari was incredible to work with! From the beginning, she understood my vision and brought it to life with such thoughtfulness and creativity. There are so many details that go into branding and launching a new business and it’s easy to get lost and overwhelmed . She completely captured the vision and turned it into a stunning brand and a beautifully designed website & logo. Kari’s patience and eye for design made the entire process effortless. I am so grateful for her talent and care!"
-Renee, Owner of The Library Calabasas
Full Branding Kit with Guidelines
As a Ventura-based website and brand designer, I had the opportunity to create a refined identity for Deseo Skin, a boutique esthetician and wellness studio located in Midtown Ventura. The client envisioned a brand that felt elevated and glamorous, with a nod to Hollywood-inspired beauty while still remaining warm, inviting, and grounded in real client care.
We built the identity around a custom peacock-inspired concept, symbolizing beauty, transformation, and luxury. From there, the visual system evolved into a cohesive suite of logo variations, paired with a soft, sophisticated color palette and elegant typography to reflect the studio’s spa-like experience. Every detail, from the flowing graphic elements to the polished brand system, was intentionally designed to support a sense of calm, confidence, and high-end self-care. The final result is a timeless brand identity that positions Deseo Skin as a modern wellness destination in the heart of Ventura.
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