DESEO SKIN | SCOPE OF WORK
FULL BRANDING KIT
Deseo Skin was designed as a Hollywood glam–inspired wellness and esthetician studio rooted in the heart of Midtown Ventura. The vision centered on creating a spa-like brand experience that feels elevated, feminine, and confident, while still grounded in warmth and approachability. A custom visual identity was developed featuring a peacock motif to symbolize beauty, renewal, and luxury, paired with refined typography and a soft, sophisticated color palette. The scope included a full suite of logo variations, supporting graphic elements, and a cohesive brand system built to work seamlessly across digital and print platforms. A comprehensive brand guideline was also created to ensure consistent application across web, social media, and in-studio touchpoints, helping bring a polished and recognizable presence to every client interaction.
Kari did an amazing job with our new branding! She was extremely patient, knowledgable, and very flexible as we went through the process of reviewing and finalizing our concepts. She has a wealth of knowledge and expertise and is very professional and of course detail oriented. We could not recommend her enough for your marketing and/or branding needs! Thank you so much for what you have done for our business we can't thank you enough!
-Desiree & Jeff, Deseo Skin
Full Branding Kit with Guidelines
As a Ventura-based website and brand designer, I had the opportunity to create a refined identity for Deseo Skin, a boutique esthetician and wellness studio located in Midtown Ventura. The client envisioned a brand that felt elevated and glamorous, with a nod to Hollywood-inspired beauty while still remaining warm, inviting, and grounded in real client care.
We built the identity around a custom peacock-inspired concept, symbolizing beauty, transformation, and luxury. From there, the visual system evolved into a cohesive suite of logo variations, paired with a soft, sophisticated color palette and elegant typography to reflect the studio’s spa-like experience. Every detail, from the flowing graphic elements to the polished brand system, was intentionally designed to support a sense of calm, confidence, and high-end self-care. The final result is a timeless brand identity that positions Deseo Skin as a modern wellness destination in the heart of Ventura.
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