How Long Should a Blog Post Be & How to Optimize It on Wix for SEO
- Kari Sorensen
- Sep 26
- 4 min read
Wondering how long your blog posts should be (regardless of what website platform you use) and how to optimize your blog for SEO on Wix? Discover the best blog lengths, examples for each type, and practical tips to optimize your posts for search engines and your audience.
Let’s Get Real About Blog Length
If you’ve ever sat down to write a blog and thought, “Ugh… how long should this even be?”, you’re not alone. Blog length matters for SEO, but only if you’re writing about the right topics for your audience.
Your Blog Length Cheat Sheet
Here’s how I think about blog length, with examples that actually resonate with your clients:
Blog Type 1:
Quick Hits (600–800 words)
Short, punchy posts for announcements or quick tips. Keep your audience engaged without burning yourself out.
Quick hits are perfect for social shares and email snippets, short, valuable, and easy to digest.
Examples of Quick Hit Blog Posts for Your Audience:
Agriculture: “3 Easy Spring Planting Tips for Home Gardens”
Retail Stores: “New Summer Collection Just Dropped!”
Concierge Service: “How to Book Last-Minute Travel Like a Pro”
Wellness Providers: “Top 3 Morning Rituals to Start Your Day”
Hair/Beauty/Salons: “This Month’s Must-Have Hair Products”
Service-Based: “5 Quick Wins to Organize Your Workspace”
Designer: “Mini Before + After: Branding Refresh on a Budget”
Blog Type 2: Sweet Spot for SEO
(1,200–1,800 words)
These are your “bread-and-butter” posts - long enough to give value, answer questions, and be discoverable by Google & AI generated results.
These posts are perfect for building authority, ranking in search engines, and giving your audience actionable advice.
Examples for Your Audience:
Agriculture: “How to Start a Small Organic Farm in Your Backyard”
Retail Stores: “How to Create a Seasonal Window Display That Sells”
Concierge Service: “Top 10 VIP Experiences in Ventura County”
Wellness Providers: “5 Essential Practices for Mindful Living”
Hair/Beauty/Salons: “A Complete Guide to Healthy Hair Care at Home”
Service-Based: “How to Create a Customer-Friendly Booking System”
Designer: “Step-by-Step Guide to Branding Your Small Business”
Blog Type 3: Pillar Posts (2,000+ words)
In-depth, guide-style posts that become evergreen content. These posts show you’re the expert and can be referenced again and again.
*Tip: Have this as a reference you can send all new inquiries to. It not only positions you as an expert, but also gives guidance for someone shopping for your offerings.
Examples for Your Audience:
Agriculture: “The Ultimate Guide to Sustainable Farming Practices”
Retail Stores: “How to Build a Retail Brand People Remember”
Concierge Service: “The Complete Guide to Running a High-End Concierge Business”
Wellness Providers: “The Complete Wellness Toolkit: Mind, Body, and Soul”
Hair/Beauty/Salons: “The Complete Hair Transformation Guide: From Consultation to Style”
Service-Based: “Mastering Customer Experience: The Ultimate Playbook”
Designer: “The Ultimate Guide to Creating a Brand That Stands Out”
Why Blog Length Alone Isn’t Enough
Even the perfect blog length won’t help if you’re writing about the wrong things.
Small businesses often try to cover everything.
The result? Content that’s scattered, lacks authority, and gets ignored by Google.
Instead, focus on 1–5 topics you actually know and love, then build your blog and social content around them.
Bottom Line:
Stop guessing.
Start creating.
Focus on your sweet spot.
Wix SEO Blog Tips for Entrepreneurs
Here’s how to make your blogs work harder for you on Wix:
Pick One Main Keyword per Blog. Sprinkle it naturally in your title, headings, URL, and meta description.
Use Headings Strategically. H1 = blog title. H2/H3 = subheadings Include your keyword in at least one subheading.
Write a Compelling Meta Description Example: “Wondering how long your blog posts should be for SEO on Wix? Learn optimal blog lengths, examples, and expert tips to rank higher.”
Internal & External Linking
Link to other pages on your website to strengthen authority.
Include one or two credible external links for trust.
Add Images with Alt Text Break up text and include descriptive keywords for SEO and accessibility.
Mobile-Friendly Layout Short paragraphs, responsive images, and scannable headings.
Encourage Engagement Add questions, comment prompts, or CTAs. Engagement signals = SEO gold.
Quick Tips Entrepreneurs Can Actually Use
Plan Around Focus Categories Pick 1–5 areas you want to own. Makes keyword research and content creation way easier. READ THIS BLOG POST TO HELP IDENTIFY YOUR CONTENT CATEGORIES IN UNDER 15 MINUTES
Mix Post Types Quick hits, sweet spot blogs, and pillar posts. Variety keeps readers coming back.
Repurpose Content One blog = multiple social posts, emails, or freebies. More mileage, less stress.
Check Analytics Track which posts perform best, then create more like them.
Ready to Make Your Blog Work for You?
💻 1:1 Strategy Session – we’ll map out a blog plan tailored to your business goals.
✍️ Done-for-You Blog Posting – SEO-optimized, AI-friendly, and written in your brand voice.
👉 Let’s make your blog work for your business, not the other way around. Book Your Session Now
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