How to Find Your Content Pillars for Blogging & Marketing

(Step-by-Step Guide for Entrepreneurs)

Skip the Stress: 15 Minutes to Smarter, Easier Marketing.

If you’ve ever stared at a blank page thinking, “What should I post today?”, trust me - you’re not alone!

I see entrepreneurs all the time trying to cover everything: social media tips one day, product features the next, a trendy dance, lifestyle posts scattered in between.

The result? Overwhelm for you, inconsistent branding, and content that doesn’t build authority or rank in search engines.

The solution is simple: pick 1–5 content pillars, the main topics you consistently write about across blogs, social media, and email. When done right, this approach builds SEO authority, saves time, and positions you as the go-to expert in your niche.

Give Me 15 Minutes, I’ll Give You Focused Content That Works.

Quick Exercise: Find Your 1–5 Focus Topics

Grab a notebook, and give yourself 15 minutes.

Here’s how:

1. List 10 questions your clients or customers ask most often This is GOLD! They are literally telling you what they want to read & learn more about. "
   

2. List 2–5 topics you could talk about all day. What topics excite you and come naturally to you?
   

3. Match the overlap. Which topics connect directly to your services and expertise?
   

4. Group them into categories. These are your “content buckets”
   

5. Pick your top 3–5 categories. These become your blog + social media pillars
   

✨ Congrats! You just created a focused, sustainable content strategy in under 15 minutes.

Do I really need content pillars? Here's a quick break down of the benefits

Why Content Pillars Matter

Focusing on a handful of categories helps you:

• Build SEO authority by showing Google you know your niche

• Make content creation faster and easier, no more guessing

• Train your audience to recognize you as the expert

• Reduce content burnout and scattered messaging

Think of it like this: would you rather be the guru of a few topics or the “jack-of-all-trades, master of none”?

Examples of Content Pillars by Business Type

Here’s inspiration for entrepreneurs in your industries:

Retail Stores:

• Product Highlights

• Seasonal Collections & Trends

• Gift Guides

• Behind-the-Scenes of Sourcing

• Customer Spotlights

• How-To Style Guides

House Cleaners / Service-Based Businesses:

• Cleaning Tips & Hacks

• Organization Advice

• Eco-Friendly Practices

• Seasonal Deep-Clean Checklists

• Client Success Stories

• Home Maintenance Tips

Designers (Web, Brand, Interior):

• Portfolio Case Studies

• Before + After Transformations

• Design Tips & Tricks

• Industry Trends

• Client Spotlights

• DIY Design Ideas

Agriculture / Farm-Based Businesses:

• Growing Practices

• Sustainability Tips

• Recipes & Usage Ideas

• Farm-to-Table Education

• Team / Community Stories

• Seasonal Planting Guides

Concierge / High-End Service Providers:

• VIP Experience Highlights

• Travel Tips & Guides

• Insider Local Recommendations

• Customer Success Stories

• Service How-Tos

• Productivity Tips for Busy Clients

Hair, Beauty & Salons:

• Styling Tutorials

• Product Education

• Seasonal Trends

• Hair / Skincare Tips

• Transformation Stories

• Behind-the-Chair Insights

Wellness Providers (Yoga, Life Coaches, Nutrition, etc.):

• Tips & Routines

• Mindset & Motivation

• Client Success Stories

• How-To Guides for Lifestyle Improvements

• Seasonal Wellness Advice

• Expert Roundups / Interviews

Tip: Set aside 1 admin day a week & build in time to work on your marketing (which should be focused on your content pillars)

Tips to Maximize Your Content Pillars

• Cross-Post Strategically Repurpose one pillar into blogs, social posts, emails, and lead magnets. One topic = multiple content pieces.
  

• Stay Consistent Your audience should recognize your expertise immediately.
  

• Monitor Performance Track what resonates, then double down on successful pillars.
  

• Tie It Back to Your Services Every piece of content should reinforce your brand and expertise.
  

• SEO Tip: Use each pillar as a keyword cluster. For example, “styling tutorials” + “hair care tips” + “seasonal trends” all link back to your main pillar.
  

Bottom Line

Focus on 1–5 content pillars that:

• Reflect your expertise

• Match what your audience searches for

• Support your business goals

Once you do this, blogging, social media, and email marketing become easier, faster, and more impactful.

Stop trying to be everything. Be the guru of a few things—and do them brilliantly.

Kari Sorensen, your small business best friend

About the Author

Hi, I’m Kari, founder of Kinship Creative. With degrees in business and marketing, 12 years as a public school teacher, and over 18 years supporting businesses of all sizes, I love helping entrepreneurs grow their brands with confidence.

I combine strategy, education, and custom website + design work to create content and marketing that doesn’t just look good, it actually works.

Think of me as your small business bestie who makes marketing make sense.

Ready to Map Out Your Content Pillars?

💻 1:1 Strategy Session – Define your pillars and build a blog/social plan that works.✍️ Done-for-You Marketing – From blogs to email campaigns to social media, Kinship Creative helps you show up consistently, strategically, and boldly.

👉 Let’s make your content work for your business. Book Your Session Now!